Mikkel Sonne

From the drawing board to the daily operation:
​I design experiences that work

With a background in Visual Communications from the Danish School of Design, my journey began in the world of art and theatre. This foundation led me to Tivoli Gardens, where I served as Head of Design and Development, leading creative projects like the Tivoli Hotel, the Rasmus Klump universe, and the park’s iconic seasonal transformations.

My passion for location-based entertainment eventually took me to Amsterdam and Jora Vision, designing for the Chinese market, before returning to Copenhagen to help shape the LEGO House – one of the world’s most successful brand attractions – as Experience Design Manager.

What sets me apart is my 360-degree perspective. Having spent four years as General Manager for Ripley Entertainment’s attractions in Copenhagen, I don’t just design for aesthetics; I design with an insider’s understanding of marketing, budgets, and daily operations. Most recently, I’ve applied this expertise to the development of World of Volvoin Gothenburg.
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Today, I work with clients globally from my Copenhagen studio, turning complex brand stories into immersive physical spaces.

How I can help

I bridge the gap between big ideas and practical installation. Reach out if you need:
  • Creative Concepts & Storyboarding for attractions and museums.
  • Experience Design Management from planning to operation.
  • Brand Development and interior design.
  • Signage & Wayfinding systems.
  • Visual Assets: Renderings, artworks, and marketing collateral.

Let’s connectI’m always up for a coffee (real or virtual) to discuss new projects or the future of location-based entertainment.