RIPLEY'S LUNA PARK
Hello! was approached by Ripley Entertainment for a solution for a number of locations. The brief was 'funhouse', a concept that would attract by-passers of all ages. It should be in line with Ripley's existing brands without cannibalising on them.
The answer to the question was found in the past. We looked back at what people have perceived as 'fun' for the last decades. Think Coney Island. Travelling attractions, boardwalk fairs, circuses, freak shows, distorting mires, bouncers, candied apples. The images of 'funfair' we share in our collective memory, although only a few of us have actually been to one.
The concept for the indoor attractions was divided into several areas: The Fun Fair had kiddie rides in it with tattoo parlours and cafes. The Hall of Illusions showed optical illusions such as the zoetrope and the mirror maze was of course named Crystal Maze. The would be a Tunnel of Love, interactive exhibits such as the rotating floor and barrels.
A musical score was composed for Luna Park and scents of among other things sawdust was selected.
An important part of the concept was the merchandise, which called for a wacky collection of old fashioned toys, branded designer pieces, games and tricks.