• Hello!
  • About Hello!
    • About Hello!
    • Clients
    • Mikkel Sonne
  • Portfolio
    • Theme parks and attractions >
      • KLUBBLAND
      • EUROPA PARK PREVIEW CENTRE
      • KILIMANJARO
      • CONGO SPLASH
      • RIDE DESIGN
      • DEADLIEST CATCH - THE EXPERIENCE
      • RASMUS KLUMP PLAYGROUND
      • AMERICAN HORROR STORY
      • THE FLYING TRUNK
      • RIPLEY'S LUNA PARK
      • DANCE WITH YOUR SKELETON
      • HOLMEGAARD GLASSWORKS
      • MITINO PARK
      • CELEBRITY HUNT
      • FUTUROSCOPE
      • RIPLEYS UPGRADE
      • THE FOREST CASTLE
    • Graphics and marketing >
      • GAVNØ CASTLE
      • KNUTHENBORG SAFARI PARK
      • LOGOS
      • RIPLEY'S BELIEVE IT OR NOT! MUSEUM
      • SEA LIFE
      • NATIONAL MUSEUM OF PHOTOGRAPHY
      • RASMUS KLUMP PLAYGROUND
    • F&B and Retail >
      • KLUBBLAND SHOP
      • COPENHAGEN AIRPORT CHRISTMAS
      • MOMBASSA GRILL
      • CASTLE BREWERY
      • TIVOLI HOTEL
      • RASMUS KLUMP
      • HOLMEGAARD BREWERY
      • HENRIETTE'S ICE CREAM PARLOUR
      • CAFE THE TULIP
  • Blog
  • Contact
    • Newsletter

RIPLEY'S LUNA PARK

Picture
Hello! was approached by Ripley Entertainment for a solution for a number of locations. The brief was 'funhouse', a concept that would attract by-passers of all ages. It should be in line with Ripley's existing brands without cannibalising on them. 

The answer to the question was found in the past. We looked back at what people have perceived as 'fun' for the last decades. Think Coney Island. Travelling attractions, boardwalk fairs, circuses, freak shows, distorting mires, bouncers, candied apples. The images of 'funfair' we share in our collective memory, although only a few of us have actually been to one. 

The concept for the indoor attractions was divided into several areas: The Fun Fair had kiddie rides in it with tattoo parlours and cafes. The Hall of Illusions showed optical illusions such as the zoetrope and the mirror maze was of course named Crystal Maze. The would be a Tunnel of Love, interactive exhibits such as the rotating floor and barrels. 

A musical score was composed for Luna Park and scents of among other things sawdust was selected. 

An important part of the concept was the merchandise, which called for a wacky collection of old fashioned toys, branded designer pieces, games and tricks.

Gallery

Next project
Hello! Experience Design  · mikkel@hellodesigns.net · Copyright 2017
Picture