World of Volvo

World of Volvo: Experience Masterplan
World of Volvo is a joint vision by Volvo Group and Volvo Cars.
Hello! was engaged as lead curator and planner for the Experience Journey, translating the combined history and global values of both organisations into a cohesive strategic framework.

​Vision
The ambition was to move beyond the traditional brand museum and define a more interactive, guest-centred experience.
A series of core modules was developed to make Volvo’s technical leadership tangible, personal and relevant for an international audience.


Concept Development
Key concepts explored how complex ideas could be experienced rather than explained:

• Safety  A comparative driving experience demonstrating the real impact of innovations such as the three-point seatbelt
• Design  A ‘Form vs. Function’ installation where visitors engage with materials, cost and sustainability to understand design trade-offs
• Immersion – A range of emotional touchpoints, from a distraction-based driving simulator to a nostalgic countryside karaoke experience in a classic Volvo Amazon

Strategic Planning
The project focused on aligning experience design with global brand expectations:

• Benchmarking against leading international branded attractions
• Positioning the experience for both dedicated brand audiences and general visitors
• Integrating Volvo’s style guide into concept development across environments, communication and retail

Outcome
The masterplan set the direction for a coherent, world-class visitor experience, translating Volvo’s heritage and innovation into a clear and scalable framework.

LET'S TALK