Liseberg: Klubbland

An immersive, multi-room tribute to one of Scandinavia’s most iconic artists, created for Liseberg. Hello! led the project from initial concept through to commissioning, delivering a fully integrated experience combining media, scenography and interactive installations.

Håkan Hellström is one of Sweden’s most influential and widely recognised artists, with a uniquely loyal audience spanning generations.
Klubbland was conceived as a physical interpretation of his universe, translating music, identity and fan culture into a spatial, immersive experience.

Hello! was responsible for the overall concept, design and delivery of the attraction, including:

Creative direction and concept development
Attraction design and spatial layout
Content development and storytelling
Visual identity and signage
Visitor flow and capacity planning
Coordination of media, lighting and interactive design
Budgeting, scheduling and installation supervision
Retail design

The Experience
The attraction unfolds across a series of environments, combining narrative, media and participation:A 180° animated film introduces visitors to Håkan’s world

Early influences are explored through scenography and archival material rooted in Gothenburg’s music culture
A lounge-style video installation presents a curated collage of music videos
Iconic venues are recreated through concert footage and original artefacts
Dedicated zones explore each album through artwork, instruments and behind-the-scenes material
Interactive installations invite visitors to sing, produce and engage with the music
Fan culture is celebrated through participatory installations and social interaction

Finale
The experience culminates in a large-scale, immersive concert environment inspired by Håkan Hellström’s record-breaking stadium shows in Gothenburg.
Surrounding projections and carefully choreographed lighting recreate the atmosphere of a live performance, placing visitors at the centre of the event.

Visitors exit through a retail space designed as an extension of the overall experience, maintaining the same visual identity and emotional tone.

LET'S TALK