It all has to start somewhere. For me, it started sweeping floors at the local wax museum after school.
Hooked on the world of make-believe, I moved onto working full time with wax figures and display mannequins and studied visual communication at the Danish School of Design before opening my own studio. Those early days were occupied with designs for art exhibitions, attractions and retail spaces.
This lead to jobs as a senior designer and project manager at the Dutch design and production company Jora Vision, primarily working for the Chinese market, and a position as Head of Design and Development at the famed Tivoli Gardens in Copenhagen.
Rumor has it the Tivoli Gardens inspired Walt Disney to create Disneyland. It certainly inspired me as Head of Design and Production. Some of my many accomplishments in my years at this national treasure was supervising the design of the Tivoli Hotel, design for Halloween and Christmas and the opening of a new, themed playground.
After 3 years in Amsterdam, Hello! is now based in Wonderful, Wonderful Copenhagen designing for everyone from high-profile attractions to the local greengrocer. My delight is mixing amusement-park storytelling techniques with fresh, relevant design solutions.
Read more about my visual interests on my blog.
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